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Secondary Research Methods

[Summary]Secondary research Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, in which data are collected from, for example, research subjects or experiments.[1

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Secondary research

Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, in which data are collected from, for example, research subjects or experiments.[1]

Care should be taken to distinguish secondary research from primary research that uses raw secondary data sources. The key of distinction is whether the secondary source used has already been analyzed and interpreted by the primary authors.

Secondary Market Research

Secondary Research Methods

Market research that's already compiled and organized for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry. - Small Business Encyclopedia

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My Market Research Methods

Market research can be classified as either primary or secondary research. The difference is quite simple, yet there is often confusion around this topic.

Overview: Primary vs Secondary Market Research

In a nutshell, primary research is original research conducted by you (or someone you hire) to collect data specifically for your current objective. You might conduct a survey, run an interview or a focus group, observe behavior, or do an experiment. You are going to be the person who obtains this raw data directly and it will be collected specifically for your current research need. Conversely, secondary research involves searching for existing data that was originally collected by someone else. You might look in journals, libraries, or go to online sources like the US census. You will apply what you find to your personal research problem, but the data you are finding was not originally collected by you, nor was it obtained for the purpose you are using it for. I hope that makes sense. If not, read on for some examples and a little more detail.

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