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Purpose of a Media Kit

[Summary]Media Kit A package of information assembled by a company to provide basic information about itself to reporters. The media kit is a promotional public relations tool that can serve several functions, including promoting the launch of a new company,

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Media Kit

Purpose of a Media Kit

A package of information assembled by a company to provide basic information about itself to reporters. The media kit is a promotional public relations tool that can serve several functions, including promoting the launch of a new company, promoting the launch of a new product or service by an existing company, giving a company a way to present itself as it would like to be seen, and saving time by eliminating the need for a company's employees to repeatedly answer the same questions.

Purpose of a Media Kit

A media kit is a package of information about a company given out to media workers. Media kits can be extravagant, even including...

Marketing, Entrepreneur

Q: I've heard people refer to a "press kit" or a "media kit." What exactly is it, and what does it contain?

A: Press kits aren't just for large, high-profile businesses. Whatever your size or line of business, whether you are a start-up entrepreneur, a franchise, a broker or a large commercial company, you need a press kit. While many companies adopt aggressive marketing campaigns, when it comes time to address the media's request for a press kit, many entrepreneurs are at a loss.

Constructing a Press Kit

Web Design & Development

Site Development

Constructing a Press Kit

Constructing a Press Kit

Related Book

Writing Copy For Dummies

By Jonathan Kranz

A press kit is a collection of written materials designed to introduce an expert or a company to the media. Often these materials are contained in an attractive folder and accompanied by a cover letter. The goal of a press kit is threefold:

What is the purpose of media?

The term "the media" is thrown around a lot but is very important to the world, as it exists to tie the human race together and keep people across the globe up to date. There are several different...

How to create a media kit for your nonprofit

The value of a media kit is often overlooked – and sometimes it can feel like you’re putting in a lot of work for something that may just end up in a waste basket at the end of the day. But the stories nonprofits have to tell are important, and making the facts easy to… Read More »

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