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Functions of Mass Media

[Summary]MEMRI INQUIRY & ANALYSIS SERIES The Middle East Media Research Institute (MEMRI) produces original analysis based on Middle Eastern media and distributes them, free of charge, by fax and email. Annenberg Learner Select a program below, and click on t

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The Middle East Media Research Institute (MEMRI) produces original analysis based on Middle Eastern media and distributes them, free of charge, by fax and email.

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SparkNotes: The Media: Functions of the Media

The media has immense power within the American democracy because just about all Americans get their news from the media rather than from other people or other sources. Media coverage shapes how Americans perceive the world and what they consider to be important. Voters and politicians alike must pay attention to the media. In the American political system, the media perform a number of functions important to the democratic process. The media reports the news, serves as an intermediary between the government and the people, helps determine which issues should be discussed, and keeps people actively involved in society and politics.

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8.3 The Functions of the Mass Media

The mass media plays a significant role in modern society. They bring about a general diffusion of knowledge about life in the world today, thus influencing many aspects of our social, political and economic patterns. Mass media has certain important functions to perform which include affecting public opinion, political opinion and government, to improve the political fabric of our democracy.

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