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Ferrari Prancing Horse Emblem

[Summary]History of the Ferrari Prancing Horse Logo On June 17, 1923, Enzo Ferrari won a race at the Savio track in Ravenna where he met the Countess Paolina, mother of Count Francesco Baracca, an ace of the Italian air force and national hero of World War I,

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History of the Ferrari Prancing Horse Logo

On June 17, 1923, Enzo Ferrari won a race at the Savio track in Ravenna where he met the Countess Paolina, mother of Count Francesco Baracca, an ace of the Italian air force and national hero of World War I, who used to paint a horse on the side of his planes. The Countess asked Enzo to use this horse on his cars, suggesting that it would bring him good luck. The original "prancing horse" on Baracca's airplane was painted in red on a white cloud-like shape, but Ferrari chose to have the horse in black (as it had been painted as a sign of grief on Baracca's squadron planes after the pilot was killed in action) and he added a canary yellow background as this is the color of the city of Modena, his birthplace. The Ferrari horse was, from the very beginning, markedly different from the Baracca horse in most details, the most noticeable being the tail that in the original Baracca version was pointing downward.

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Ferrari Prancing Horse Emblem

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Behind the Badge: Origin of Ferrari’s Prancing Horse Logo | The News Wheel

Behind the Badge: Origin of Ferrari’s Prancing Horse Logo

Why is the Ferrari logo a horse? Find out the truth!
Photo: Yahya S. via CC

Many automobile logos incorporate animals, especially premium European brands who have been around for almost a century. One of the most recognizable–Ferrari’s prancing horse–may look like a simple design, but its has a thoughtful, historic significance behind it.

What does the "SJ" on the Ferrari logo mean?

The letters on the Ferrari logo, which look like "SJ" are actually "SF," and they stand for "Scuderia Ferrari." It is the racing team division of Ferrari that typically competes in Formula One races....

The Ferrari Emblem

In 1923, when I won the first Savio circuit, which was run in Ravenna, I met Count Enrico Baracca, the pilot's father, and subsequently his mother, Countess Paolina.

One day she said to me, "Ferrari, why don't you put my son's prancing horse on your cars; it would bring you luck." I still have Baracca's photograph with the dedication by his parents, in which they entrusted the emblem to me. The horse was black and has remained so; I added the canary yellow background because it is the colour of Modena."

Ferrari Logo

Throughout the world, racing fans are certainly familiar with the famous sports cars namely Ferrari. Based in Italy and founded in 1929, Ferrari has ruled the world by its outclass performance in racing, especially Formula One has enjoyed great heights of success. Nevertheless, Ferrari logo has participated in the prominence of the sports cars at its best.

Bonhams : A Ferrari Prancing Horse garage display emblem,

For all Sales categories excluding Wine, Coins & Medals and Motor Cars and Motorcycles:
A successful bidder at this sale will be required to pay Bonhams 1793 Limited ("Bonhams") a premium calculated as follows:
25% on the first £100,000 of the hammer price
20% on the excess of £100,001 and up to £2,000,000 of the hammer price
12% on the excess of £2,000,001 of the hammer price

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