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Company History of Colgate Total Toothpaste

[Summary]Colgate-Palmolive Company History: Creating Bright Smiles for 200 Years 1806 William Colgate starts a starch, soap and candle business on Dutch Street in New York City. 1817 First Colgate advertisement appears in a New York newspaper. 1820 Colgate es


Colgate-Palmolive Company History: Creating Bright Smiles for 200 Years

William Colgate starts a starch, soap and candle business on Dutch Street in New York City.

First Colgate advertisement appears in a New York newspaper.

Colgate establishes a starch factory in Jersey City, New Jersey.

Upon the death of founder William Colgate, the company is reorganized as Colgate & Company under the management of Samuel Colgate, his son.

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Colgate Palmolive

Executive Management Team

The executive team believes people and values are equal to strategy and focus in the success of
Colgate-Palmolive. Maintaining that balance is what fosters the company's continued growth.

Get to know the global team leading

Who invented Colgate toothpaste? |

Full Answer

Toothpaste is, however, by no means a modern invention. It is believed that the first paste was used by early Egyptians to clean teeth in 5,000 BC. Ancient Greeks, Romans and Chinese people also used paste to clean their teeth.

The toothpaste company started by Dr. Sheffield is still in business today, making lotions, creams and ointments for both medical and dental use, as well as manufacturing toothpaste for the Colgate company.

Colgate-Palmolive (India) Company History

Colgate-Palmolive (India) Ltd is engaged in the personal care business, which includes oral care. The oral care products manufactured by the company include toothpastes, toothbrushes, toothpowder, whitening products and mouthwash. The personal care products manufactured by the company include body wash, liquid hand wash, shave preps, skin care and hair care. The household care product manufactured by the company includes surface care. The other products and treatments provided by the company include gingivitis treatment, sensitivity treatment, tooth whitening, fluoride therapy, mouth ulcer treatment and specialty cleaning. Colgate-Palmolive Company is the company's ultimate holding company. Colgate-Palmolive (India) Ltd was incorporated in the year 1937. In the year 1983, the company introduced their successful product Colgate Plus toothbrush in the market. In the year 1988, CPIL received a licence for producing 24,000 tonnes per annum of fatty acids. They also registered with DGTD for production of 30,000 tonnes of toilet soap per annum. In June 1988, the company established a wholly owned subsidiary at Hetanda in Nepal to manufacture the toothpaste and tooth powder initially. In the year 1991, the company launched new Colgate Gel Toothpaste, Palmolive Extra Care and new Palmolive soap. They also re-launched a high quality Colgate Plus and other toothbrushes. In the year 1994, the company acquired the oral hygiene business of Hindustan Ciba-Geigy Ltd. In the year 1996, the company introduced the Colgate fresh stripe toothpaste and Palmolive naturals soap in personal care products segments, Keratin Treatment Shampoo and Palmolive optima in Hair care segment. Also, they established a modern facility at Aurangabad to manufacture Dicalcium phosphate, a key ingredient for toothpaste. In the year 1998, the company launched Colgate Double Protection toothpaste for the entire family. They launched the ad campaign for their new product Colgate Double Protection toothpaste in competition with rival brand Pepsodent from the Hindustan Lever stable. In the year 1999, the company launched three new products, such as Colgate Double Protection, Colgate Total and Colgate Sensation. They started a new research and development centre, a manufacturing facility in Nepal. Also, they completed a dicalcium phosphate facility in Aurangabad. In the year 2000, the company introduced two new variants to their Palmolive Naturals soap range and revitalised their sandalwood soap. Also, they launched two new variants in their Palmolive Naturals range of beauty soap lime and milk cream. The company re-launched their Colgate Gel as Colgate Fresh Energy Gel. During the year, the company entered into a strategic tie-up with Calcutta-based First-net Solutions Ltd for joint sales promotion of Colgate Fresh Energy Gel toothpaste on the Web portal called They made a foray into a new category of herbal care with the launch of Colgate Herbal touted to be a vehicle for increasing the company's rural market penetration over a period of time. During the year 2000-01, the company launched Colgate Herbal Toothpaste, Economy Toothpaste, Colgate Zig Zag Toothbrush, Colgate Navigator Toothbrush and Transparent Skin Care Soap in the year market. They came out with a mega promotion, 'Colgate ke andar kya hai', which was one of the key drivers in strengthening the consumer bond with the Company's oral care and personal care brands. During the year 2001-02, the company re-launched Colgate Fresh Energy Gel with a refreshing falvour in a unique first-of-its king transparent tube and economy toothpaste. During the year 2002-03, the company re-launched their flagship brand, Colgate Dental Cream. Also, they re-launched their premium toothpaste, Colgate Total, in a green and white striped paste format. They launched Colgate Navigator Plus toothbrush to deliver excellent cleaning with a high degree of comfort and control. Also, they re-launched Colgate Super Flexible with the consumer promise of '3-way action for a comfortable clean'. During the year, the company divested their entire shareholding in Camelot Investments Company Ltd (Camelot), a wholly owned subsidiary of the company. During the year 2003-04, the company launched Colgate Herbal White striped toothpaste with lemon extracts, eucalyptus and mint. They launched Colgate Navigator Plus Toothbrush in the market. During the year 2004-05, the company established a state-of-the-art additional toothpaste manufacturing facility at Baddi, Himachal Pradesh to meet the growing market demand. The first phase of the facility became operational in April, 2005 During the year 2005-06, the company established Oral Care Category Innovation Centre works closely with the Technology Centres in India and U.S.A. to shape ideas into products that meet today's consumer needs. They launched Colgate Advanced Whitening, Colgate Active Salt, Colgate MaxFresh Gel and Colgate Super Flexible Toothbrush with Unique Tongue Cleaning Feature. During the year 2006-07, Sewri manufacturing facility discontinued its operations with effect from September 27, 2006. During the year 2007-08, the company acquired 75% shareholdings in three companies, namely, Advanced Oral Care Products Pvt Ltd, Professional Oral Care Products Pvt Ltd and SS Oral Hygiene Products Pvt Ltd and thus they became subsidiaries of the company with effect from November 1, 2007. In April 2008, the company acquired 75% shareholding in CC Health Care Products Pvt Ltd at Hyderabad for a total consideration of Rs 1,93.83 lakh. Thus, the company became a subsidiary company. During the year 2008-09, the company acquired the remaining 25% shareholding in SS Oral Hygiene Products Pvt Ltd at a total consideration of Rs 77.70 lakh. Also, as per the scheme of amalgamation, SS Oral Hygiene Products Pvt Ltd was amalgamated with the company with effect from March 26, 2009. During the year 2009-10, the company acquired the remaining 25% shareholdings in Professional Oral Care Products Pvt Ltd and CC Health Care Products Pvt Ltd at a total consideration of Rs 2.40 crore and Rs 69.07 lakh respectively. Also, as per the scheme of amalgamation, Professional Oral Care Products Pvt Ltd and CC Health Care Products Pvt Ltd were amalgamated with the company with effect from April 1, 2009. In June 2011, Essel Propack Ltd signed a long-term agreement with the company to set up a plant in Goa at an investment of Rs 400 million. The company has decided to set up a greenfield facility at an upcoming industrial estate in Sanand in Gujarat with an estimated investment of Rs 200 crore. The company has been allotted 100,000 sq metres of land at the upcoming GIDC industrial estate in Bol village in Sanand-II by the Government.

Colgate Malaysia – Toothpaste and Toothbrush Brand | Oral Care Experts

Colgate Total>

Colgate Total toothpaste provides 12 hours protection against bacteria build-up for Superior Oral Health*
* vs. ordinary fluoride toothpaste

Colgate-Palmolive Company History 1991-Present

Colgate acquires Murphy Oil Soap, the leading wood cleaner in the U.S. Today, its product portfolio has expanded to include all-purpose cleaners, sprays and wipes.

Colgate acquires the Mennen Company. Today, Mennen products are sold in over 52 countries.

Colgate Total toothpaste introduced.

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